Customer Experience Quotes

77 Customer Experience Quotes

Customer experience is a critical factor that can make or break a business. Companies prioritizing delivering exceptional customer experiences often enjoy increased loyalty, positive word-of-mouth, and long-term success.

To inspire you and shed light on the importance of customer experience, here are 77 insightful quotes from various thought leaders and business experts highlighting the significance of putting customers at the heart of every organization.

Customer Experience Quotes

1. “Customer experience is the new marketing.”

– Steve Cannon

2. “The customer experience is the next competitive battleground.”

– Jerry Gregoire

Related: 75+ customer centricity quotes

3. “Customer service is not a department, it’s everyone’s job.”

– Anonymous

4. “Customer service is not a department, it’s everyone’s job.”

– Anonymous

5. “Customer service is not a department, it’s everyone’s job.”

– Anonymous

6. “The customer’s perception is your reality.”

– Kate Zabriskie

7. “Your most unhappy customers are your greatest source of learning.”

– Bill Gates

8. “Do what you do so well that they will want to see it again and bring their friends.”

– Walt Disney

9. “The key is to set realistic customer expectations and then not to just meet them, but to exceed them.”

– Richard Branson

10. “Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.”

– Donald Porter

11. “Make a customer, not a sale.”

– Katherine Barchetti

12. “Good customer service costs less than bad customer service.”

– Sally Gronow

13. “Customer experience is the new brand.”

– Forbes

14. “Customers who love you will always be your best source of referrals.”

– Lisa Masiello

15. “The best way to find out if you’re doing something right is to ask your customers.”

– Unknown

16. “Make your customers’ experience so amazing that they can’t help but sing your praises.”

– Darnell Lamont Walker

17. “Customer satisfaction is worthless. Customer loyalty is priceless.”

– Jeffrey Gitomer

18. “Treat your customers like they own you. Because they do.”

– Mark Cuban

19. “Your customer doesn’t care how much you know until they know how much you care.”

– Damon Richards

20. “Every contact we have with a customer influences whether or not they’ll come back.”

– Unknown

21. “The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing.”

– John Russell

22. “The goal as a company is to have customer service that is not just the best but legendary.”

– Sam Walton

23. “Customers today want the very most and the very best for the very least amount of money.”

– Brian Tracy

24. “Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.”

– Chip Bell

Related: 75+ customer loyalty quotes

25. “One customer well taken care of could be more valuable than $10,000 worth of advertising.”

– Jim Rohn

26. “The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.”

– Tom Peters

27. “Customers may forget what you said, but they will never forget how you made them feel.”

– Unknown

28. “Customer experience is not an expense; it’s an investment.”

– Unknown

29. “The more advocates you have, the fewer ads you have to buy.”

– Dharmesh Shah

30. “Customer satisfaction is not enough. You need customer loyalty.”

– Shep Hyken

31. “Great customer experiences are few and far between. If you can deliver them consistently, you’ll be leaps and bounds ahead of your competition.”

– Jerry Gregoire

32. “Customer experience is not just a transaction; it’s a relationship.”

– Blake Morgan

33. “In the world of Internet customer service, it’s important to remember your competitor is only one mouse click away.”

– Doug Warner

34. “If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the internet, they can each tell 6,000 friends.”

– Jeff Bezos

35. “The customer experience is not a standalone department. It’s the entire company seen through the customer’s eyes.”

– Tony Hsieh

36. “Customer experience is the sum total of every interaction a customer has with your company, from the first contact to the last.”

– Shep Hyken

37. “You are serving a customer, not a life sentence. Learn how to enjoy your work.”

– Laurie McIntosh

38. “A customer talking about their experience with you is worth ten times that which you write or say about yourself.”

– David J. Greer

39. “The customer experience is all about communication and connection.”

– Dan Gingiss

40. “The purpose of a business is to create and keep a customer.”

– Peter Drucker

41. “Customer complaints are the schoolbooks from which we learn.”

– Lou Gerstner

42. “Customer experience is not an option; it’s a necessity.”

– Unknown

43. “Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers.”

– Ross Perot

44. “Customers don’t just want solutions; they want to feel understood.”

– Brian Solis

45. “Customer experience is not a trend; it’s a fundamental shift in how businesses operate.”

– Jeannie Walters

46. “Your customer’s perception is your reality, and their experience will be remembered long after the price is forgotten.”

– Kate Zabriskie

Ways to create great customer experience

47. “Customer service is not a department, it’s an attitude.”

– Unknown

48. “Customer experience is the new currency.”

– Unknown

49. “Customer experience is about creating an emotional connection that lasts long after the transaction is complete.”

– Diane Magers

50. “Your brand is not what you say it is. It’s what your customers say it is.”

– Marty Neumeier

51. “Customers are the lifeblood of any business. Without them, we wouldn’t exist.”

– Michael Massie

52. “The customer experience is not just about selling a product or service; it’s about creating a memorable story.”

– Steve Jobs

53. “Customer-centricity should be the heartbeat of every business.”

– Unknown

54. “Delivering a great customer experience starts with believing in the value of your customers.”

– Jeffery Davis

55. “Customer experience is not a one-time event; it’s a continuous journey.”

– Shep Hyken

56. “Customer experience is about building relationships, not just transactions.”

– Blake Morgan

57. “If you make customers unhappy, they won’t tell you. They’ll tell their friends.”

– James D. Miles

58. “Every customer interaction is an opportunity to create a lasting impression.”

– Unknown

59. “Customer experience is the new marketing; it’s about creating stories worth sharing.”

– Seth Godin

60. “A satisfied customer is the best business strategy of all.”

– Michael LeBoeuf

61. “Customer loyalty is built on consistently positive experiences.”

– Unknown

62. “The customer experience is like a puzzle, and every interaction is a piece that contributes to the overall picture.”

– Jeannie Walters

63. “Customers want to feel valued, heard, and appreciated. Make them the center of your business.”

– Joey Coleman

Related: 51 Famous quotes about success and achievement

64. “A great customer experience doesn’t happen by accident. It’s the result of deliberate design and execution.”

– Tony Hsieh

65. “Customer experience is not just about solving problems; it’s about anticipating needs and exceeding expectations.”

– Shep Hyken

66. “The voice of the customer is the most valuable insight a company can have.”

– Bill Price

67. “Customer experience is not a cost center; it’s a revenue generator.”

– Unknown

68. “Your customers are your best brand ambassadors. Treat them well, and they’ll spread the word for you.”

– Andrew Davis

69. “The best customer experience is the one where the customer doesn’t need to ask for help.”

– Unknown

70. “Customers remember how you make them feel, not just what you sell them.”

– Unknown

71. “Customer loyalty is earned by consistently delivering on your promises.”

– Unknown

72. “Customer experience is the fuel that drives word-of-mouth marketing.”

– Jeff Bezos

73. “The customer is not always right, but they are always the customer. Listen to them.”

– Unknown

74. “Customer experience is a journey. Make sure it’s a memorable one.”

– Unknown

75. “In a world of automation, personalized human experiences are more valuable than ever.”

– John R. DiJulius III

76. “Your customer’s happiness is your success.”

– Unknown

77. “The true measure of customer experience is not satisfaction but loyalty.”

– Unknown

Bottom Line

By understanding the importance of listening, exceeding expectations, and building solid customer relationships, companies can foster loyalty, generate positive word-of-mouth, and ultimately thrive in today’s competitive landscape. So, let these quotes serve as a reminder of the immense value of putting customers at the forefront of every business endeavor, creating experiences that leave a lasting impact.

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